Case Study: Velvet & Vine Salon

"I was running my business via Instagram DMs. It was a nightmare."

The Client: Velvet & Vine, a high-end salon in Manchester.

The Problem: They had a Google Map profile and an Instagram page. But no website. To book an appointment, clients had to DM the owner or call. This led to chaos, missed messages, and zero bookings while the owner slept.

"I thought a website was just a digital brochure. I didn't realize it was an employee." — Sarah, Owner

Salon owner working

The "No-Website" Tax

Before we stepped in, Sarah's phone was blowing up at 10 PM. This is what her reality looked like:

Hey! Are you open Tuesday?
Yes, what time?
How much is a balayage?
Starts at £150 but depends on length.
Okay let me check my schedule...
*Customer ghosted for 3 days*
Actually can I do Friday?
Sorry, Friday is now booked. 🤦‍♀️

Result: 4 hours of admin per week. 20% lost leads due to slow replies.

We Built a Booking Engine, Not Just a Website.

We moved Velvet & Vine from a "social media business" to a "digital brand." We built a mobile-first website that handles inquiries, pricing, and scheduling automatically.

New Salon Website Design
📅

The 2 AM Booking

We integrated a live booking system. Clients can now see availability and secure their slot with a deposit while Sarah sleeps.

💰

The Price Filter

By displaying a clear, professional "Service Menu," we stopped the "how much is this?" DMs. Only serious, high-ticket clients book now.

Trust Architecture

Instagram feeds vanish. A website portfolio with testimonials builds permanent authority that justifies higher prices.

+40% Bookings
0hrs Time in DMs
30% Higher Avg Ticket

Your Business Should Work
Even When You Don't.

If you are relying on Instagram DMs to run your business, you are working twice as hard for half the money. Let's build you a platform.

Get Your Digital HQ ➔